How Jade Jungle Resort Generated $91K Revenue in First 2 Months

Building a complete digital marketing presence from scratch for an eco-luxury Belize resort

Client Overview

About Jade Jungle Resort

Jade Jungle Resort is an all-inclusive eco-luxury resort nestled in the Belizean rainforest, offering guests an immersive experience on a 300-acre private reserve. With thatch-roof cabanas, ancient Maya sites, crystal-clear streams, and comprehensive adventure packages, they provide a unique blend of luxury, sustainability, and cultural exploration.

When the Walker family relocated from Salt Lake City to Belize in 2023 to build this dream resort, they had zero digital marketing presence. In November 2025, they approached us to establish their online booking engine and drive immediate results for their growing property.

The Challenge

Starting From Zero

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No Digital Presence

Jade Jungle Resort had zero active campaigns, no keyword strategy, and no established search visibility in a competitive luxury travel market.

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Unknown Market Position

As a new property in Belize's eco-tourism space, we needed to identify the right keywords and audience segments to target from day one.

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Immediate Results Expected

The client needed to see bookings quickly to validate their investment in digital marketing and fund ongoing operations.

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Complex Product Offering

All-inclusive packages, wellness retreats, adventure activities, and full property rentals required sophisticated campaign structuring.

Our Strategic Approach

Building From The Ground Up

1

Comprehensive Keyword Research

We conducted deep keyword research from scratch to identify high-intent search terms:

  • Competitive Analysis: Analyzed top-performing resorts in Belize, Costa Rica, and similar eco-luxury destinations to identify winning keywords
  • Search Intent Mapping: Categorized keywords by booking intent—research phase vs. ready-to-book travelers
  • Long-Tail Opportunities: Identified specific phrases like "all-inclusive Belize jungle resort," "eco-luxury rainforest hotel," and "Belize wellness retreat"
  • Location-Based Terms: Targeted nearby attractions (Actún Tunichíl Muknal cave, Mountain Pine Ridge, Maya temples) to capture activity-driven searches
  • Seasonality Insights: Identified peak travel season keywords and off-season opportunities
2

Strategic Campaign Structure

We built a complete Google Ads infrastructure with proper segmentation:

  • Brand Campaign: Protected brand searches and ensured visibility for travelers who already knew about Jade Jungle Resort
  • Non-Brand Search Campaigns: Targeted generic eco-tourism, luxury resort, and Belize travel keywords to capture new audiences
  • Performance Max Campaign: Leveraged Google's AI to automatically optimize across Search, Display, YouTube, and Gmail for maximum reach
  • Hotel Ads Campaign: Listed the property in Google's Hotel search results to compete directly with OTAs and capture high-intent booking searches
  • Proper Ad Group Structure: Organized keywords by theme (accommodations, activities, retreats, location) for better relevance and Quality Score
3

Brand vs. Non-Brand Segmentation

We implemented strict separation to measure true incremental growth:

  • Brand Protection: Separate campaign for "Jade Jungle Resort" and related brand terms with optimized bidding
  • Non-Brand Expansion: Dedicated budgets for generic terms to capture entirely new audiences who'd never heard of the property
  • Clear Attribution: Tracked conversions separately to understand which campaigns drove new vs. existing demand
  • Budget Allocation: Prioritized non-brand campaigns to maximize new customer acquisition while protecting brand searches
4

Multi-Channel Launch

We simultaneously launched Meta Ads to maximize initial visibility:

  • Audience Targeting: Built custom audiences for luxury travelers, eco-tourism enthusiasts, wellness seekers, and adventure travelers
  • Creative Strategy: Showcased the stunning rainforest setting, unique accommodations, and immersive experiences through visual storytelling
  • Retargeting Setup: Captured website visitors for remarketing to maximize conversion rates
  • Lookalike Audiences: Expanded reach to users similar to the resort's ideal customer profile
5

Rapid Optimization Cycle

We didn't wait—we optimized immediately based on early data:

  • First Week Analysis: Monitored performance daily to identify winning keywords and underperforming segments
  • Bid Adjustments: Quickly reallocated budget to high-converting keywords and paused wasteful spend
  • Ad Copy Testing: Tested multiple value propositions (all-inclusive, eco-luxury, adventure, wellness) to find resonant messaging
  • Landing Page Optimization: Made recommendations for conversion rate improvements based on user behavior data
The Results

Immediate Impact From Launch

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$91,709

Total conversion value generated in just 2 months (Nov 2025 - Jan 2026) from zero starting point.

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17.3 Conversions

Bookings generated through Google Ads campaigns within the first 2 months of launch.

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66,464 Impressions

Brand visibility established in competitive luxury travel and eco-tourism search results.

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Within 1 Week

Started seeing conversions within the first week of launch, validating our keyword and targeting strategy.

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4,787 Clicks

Quality traffic driven to the website from highly targeted search campaigns and Hotel Ads.

Key Takeaway

Zero to Revenue in Record Time

🎯 Strategic Keyword Research + Proper Campaign Structure = Immediate Results

This case study proves that you don't need months of optimization to see results—you need the right foundation from day one. By investing time in comprehensive keyword research, proper campaign segmentation, and multi-channel launch strategy, we generated nearly $92K in revenue within the first 2 months for a brand-new resort with zero prior digital presence.

Why This Approach Worked:

1. Keyword Research Excellence

We didn't guess—we researched. By analyzing competitor strategies, search intent patterns, and seasonal trends, we identified the exact keywords that high-intent travelers use when booking luxury eco-resorts in Belize. This precision targeting meant every dollar spent reached qualified prospects.

2. Proper Campaign Architecture

Brand vs. non-brand segmentation ensured we could measure true incremental growth. Hotel Ads gave us immediate visibility in Google's booking interface. Performance Max expanded our reach across all of Google's inventory. This multi-pronged approach maximized coverage while maintaining campaign clarity.

3. Speed to Market

We launched fast, but we launched smart. Within the first week, conversions started flowing—validating our strategy and giving the client confidence in their digital marketing investment. This momentum enabled aggressive scaling in subsequent months.

The First Week Timeline:

  • 📅 Day 1-2: Keyword research, competitive analysis, campaign structure planning
  • 📅 Day 3-4: Campaign setup (Search, PMax, Hotel Ads), ad copy creation, conversion tracking implementation
  • 📅 Day 5: Campaign launch across Google Ads and Meta
  • 📅 Day 6-7: First conversions recorded, initial optimization based on early data

Result: A fully operational, revenue-generating digital marketing engine built from scratch in under a week—now on track to scale significantly as we continue optimizing and expanding campaigns.

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